Users will soon have a new feature that allows them to cut down on the quantity of AI-created media appearing in their feeds. This step comes as the service revealed that it now features more than 1 thousand million AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a full-scale release. This advancement coincides with a increase in content created by AI, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that nearly a tenth of the most rapidly expanding content creators on a competing service exclusively feature AI-generated videos. A considerable share of this output is considered mass-produced AI material, a label for inferior, bulk-generated content that is often illogical or surreal.
Based on user feedback that many people enjoy content made with AI tools, including AI artwork to science explainers, and we aim to give people the option to see more or less of that, according to their own likes,” commented a platform representative.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its network identified as artificially created. In total, over 100 mn videos are added to the platform each day, making clips made by AI a limited portion of its total content library.
User Control Features
Users will be able to limit or boost the volume of artificial media they see by opening the content preference setting in the platform and selecting “AI-generated content”. Additional categories that currently be modified under the setting include current affairs, fashion, beauty, and movement.
Platform Guidelines
The platform’s rules mandate users to identify convincing AI-generated content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any realistic artificial content that is unmarked can be removed under its user guidelines.
Furthermore, the platform will now attach an artificially created label to content made using its built-in AI features, or detected by an collaborative effort for identifying AI-generated material. This measure is designed to stop users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is furthermore establishing a $2m awareness program for professionals and groups to produce informative material about ethical AI use. This project will benefit educational bodies focused on teaching computer science.
Platform Protection
The platform has justified its content review process, amid controversy over proposals to make redundant a large number of content moderators in the UK. TikTok is planning to cut 439 jobs in its content moderation division in the UK capital, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A company official clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content before it gets reviewed by people. The platform announced a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is why a extensive automated help is making a difference operate efficiently.”
